Why we started Gentreo.

We started Gentreo with a simple idea: to use technology to make it simple and affordable for you to legally protect your family.

We’ve dedicated the past two years to help families easily create, store and share complete legal plans to protect what they love.

And we’re just getting started.

What we do

Gentreo is the simplest way for you to create, store and share a legal plan to protect your family. It’s the best way people protect what they love.

white quotation icon clear background png

Ensuring families are protected is the most important work we can do.

Renee Fry

CEO, Gentreo

What we value

We honor those who give and work relentlessly to improve their experience. We focus on doing something impactful, and take responsibility for our customers’ success and for each other.

There’s nothing more important in life than family. Helping you protect yours is our True North.

We know that it can be difficult to plan for a worst case scenario. Nonetheless, it must be done. Our approach is empathetic and sensitive to your needs. We hold your hand as we guide you through creating your important legal documents.

Our goal is to make it easy, simple and quick to create your Will, Power of Attorney, Health Care Proxy and Pet Power of Attorney and more.

We firmly believe that everyone should be able to protect their family. That's why we've made it simple and affordable to complete your estate planning needs. 


We are seasoned legal executives, technologists, and investors
on a mission to help all families protect what they love.

Renee Fry headshot

Renee Fry


Entrepreneur with IPO, start-up, strategy, partnership experience

Harvard Business School MBA

Julie Fry headshot

Julie Fry


15 yrs eldercare expertise

Management team of Nat’l Assoc of Home Care & Hospice, Private Duty Health Care Association

John Amaral headshot

John Amaral


Built large-scale tech companies

Rue La La, SmartBargains, Celarix

Mary Kate D'Souza


Eldercare legal expert

Certified lawyer in multiple states

We are growing fast.

We are looking for talented, intrepid souls. Come write part of our story.